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In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked […]

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business.

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in

Crafting an RSO – part 2 First things first: If you haven’t checked out this article about Why Mass Marketing

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some

Here’s something I discovered after being in marketing for almost 10 years.  Most ads absolutely suck at getting clients. Some

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with